PPT Slide

Transactions D Taxonomy T

Generalized Association Rule:

Soft Drinks => Snacks

confidence: 50% (percentage of transactions which contain Soft Drinks also contain Snacks.)

support: 33.3% (percentage of transactions contain both Soft Drinks and Snacks.)

Beverages

Soft-drinks

Alcoholic drinks

Pepsi

Coke

Beer

Snacks

Pretzels

Chocolate bar

Previous slide

Next slide

Back to first slide

View graphic version