Evaluating Alternatives

Alternative:

Turn Signal

Claim-For

Claim-Against

Evaluation:

For Against

(7 * 1) - (5 * 0.5) = 4.5

(ESSENTIAL = 1, MODERATE = 0.5)

Amount:

how well does it meet the claim

values: 0 - 10

Importance:

how important it is it to meet the claim

values: NOT (0), LOW (.25), MODERATE (.5)

HIGH (.75), ESSENTIAL (1)

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