It is thought that the human tongue and palette contain five types of taste receptors, grouped together in
bundles (taste buds), and that there are five "base tastes:" sweet, sour, salty, bitter, and umami. Though each
type of receptor can sense all five base tastes, each type is more sensitive to one specific base taste. Also,
the different receptor types are not uniformly distributed on the surface of the tongue, and the receptors only
receive a taste stimulus in the presence of liquid, such as saliva. Our sense of taste is also heavily influenced
by the olfactory sense, so it is difficult to address taste without addressing smell. Gustatory displays are
inherently private, as the stimulus must be ingested. One approach to providing taste cues is to distribute
off-the-shelf materials (e.g., a liquid) into the mouth. Food manufacturers and market research firms
are very active in researching how people sense taste.