RATIONALE "Thaler, Creativity Machine" S. Thaler (1997) A Quantitative Model of Seminal Cognition: The Creativity Machine Paradigm (US Patent 5,659,666) The notion of "Building synthetic brains capable of human level discovery and invention..." is very seductive. In order to evaluate work in computational creativity one needs to define what creativity is, and decide exactly how one is going to evaluate a system that claims to be creative.